Once you have a digital menu with its own URL, the temptation is to print the QR code and call it done. But the menu link is useful in a lot of other places — and each one reaches a different person at a different moment in their decision to visit.

Here's where to put it, and why each placement matters.

Google Business Profile (Google Maps)

This is the highest-priority placement. When someone searches for your restaurant on Google — or finds you on Google Maps — your Business Profile is what they see. It shows your hours, address, reviews, and photos.

It also has a dedicated Menu field.

Adding your menu link here means that anyone who finds you on Google can see your full menu before deciding whether to visit. For restaurants near tourist areas or in competitive neighborhoods, this is a meaningful advantage — guests compare options before they walk in.

How to add it:
1. Go to your Google Business Profile (business.google.com)
2. Click "Edit profile"
3. Find the "Menu" section and add your menu URL

It takes two minutes. The impact lasts as long as your restaurant is on Google Maps.

Instagram bio

Instagram is how a lot of people discover restaurants — through location tags, friend recommendations, or exploring a neighborhood before visiting. When someone lands on your profile and wants to know what you serve, your bio is the first place they look.

Instagram gives you one clickable link in your bio. Most restaurants either leave this blank, point it at their website homepage, or use a link-in-bio tool with multiple links.

Your menu link belongs here. A potential guest who lands on your Instagram profile and can immediately see the full menu is much more likely to make a decision — and visit — than someone who has to go find the information elsewhere.

If you use a link-in-bio tool (Linktree, Later, etc.), make the menu link the first and most prominent option.

WhatsApp — for direct messages and groups

Restaurants that take reservations or enquiries through WhatsApp have a natural opportunity to share the menu in conversation. When a guest asks "what do you have?", instead of trying to describe it or sending a photo, you send the link.

This is especially useful for:
- Advance booking conversations ("here's the menu if you want to plan ahead")
- Group bookings where multiple people want to check the menu separately
- Regular customers who ask about daily specials

Some restaurants add the menu link to their WhatsApp Business profile description and as an auto-reply message.

Facebook

Add your menu URL in the "Website" or "Menu" field of your Facebook business page. Guests who find you through Facebook events, check-ins, or friend recommendations can access the menu directly.

Less high-priority than Google or Instagram for most restaurants, but it takes 30 seconds and reaches a different audience.

Booking confirmation messages

If you take reservations — by phone, email, or a booking system — include the menu link in the confirmation message.

"We've confirmed your reservation for [date]. Here's our menu in case you'd like to take a look before you arrive: [link]"

This does two things: it gives guests a reason to look forward to the meal, and it means they arrive having already made some mental decisions about what they want. Service moves faster. Guests feel more prepared. The experience starts before they walk in.

Printed receipts

Adding the menu URL (in small text, or as a QR code) to your printed receipts is useful for repeat visits and takeaway customers.

A guest who enjoyed their meal and wants to order again — or recommend the restaurant to a friend — has an easy reference point right on the receipt.

The one thing that ties it all together

All of these placements work because they use the same URL. When you update your menu, every link everywhere automatically shows the new version. No updating your website, no replacing the PDF, no reprinting anything.

The menu link is the single source of truth for what your restaurant serves. The more places it appears, the more guests can find and use it — before they visit, while they're there, and after.

Quick checklist

Go through this list and add your menu link to each one:

  • [ ] Google Business Profile → Menu field
  • [ ] Instagram bio (or link-in-bio tool, first position)
  • [ ] WhatsApp Business profile description
  • [ ] Facebook business page → Website or Menu field
  • [ ] Booking confirmation email / message template
  • [ ] Printed receipt (URL in small text under the total)
  • [ ] Table QR codes (already done — the rest of this list is the bonus)

The whole list takes about 20 minutes the first time. After that, it's done — and every place people look for your restaurant, they find your menu.

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